Regular Coffee vs. Functional Coffee

Let’s cut straight to the chase. Functional coffee? Mushroom coffee? What is this going to taste like? This is real coffee. We use 100% organic and fair-trade certified Arabica coffee beans so it tastes like a delicious cup of coffee, not like mushrooms. There are a few reasons why this combination will be the easier and most powerful upgrade to your daily routine: 

1. Delicious, smooth cup of joe: Some say their functional coffee is smoother than a regular brew. Why? Could be due to the Chaga extract, which is alkaline-forming in the body and reduces the acidity of the coffee. Those who are particularly sensitive to the acidity of coffee find functional coffee to be the next best thing since sliced bread. Additionally, the flavor of the functional mushrooms we add to coffee are bitter and earthy. A pretty hard flavor for the Western palate to fall in love with. But what is the one bitter flavor we know and love? You guessed it: coffee. The taste of the mushrooms and coffee go together like bread and butter. But vegan. And allergen free. And way, way, way better for you.

2. Easiest way to upgrade your favorite habit: Most of us already drink coffee. About 70% of Americans drink at least one cup of coffee everyday. This means it's a habit, built into your routine, and one that is likely not going anywhere anytime soon. We understand that it’s hard to start a new habit… especially one that involves ingredients you may have never heard of before like lion’s mane mushroom and chaga. So upgrading a habit that is already part of your daily life? Easy, just the way we like it. (Oh and P.S. Functional mushrooms and adaptogens must be taken daily to receive the highest benefits. So building it into an existing habit may be the simplest way to make sure you reap the benefits from these powerhouse ingredients.)

3. Best of the best ingredients: The coffee beans we use are all 100% organic and sustainably and ethically sourced from cooperatives and small family-farms. Not to mention the functional extracts. We focus on log-grown or wild harvested mushroom fruiting bodies that have been double-extracted for highest potency and the most benefits to you. It’s like a high quality supplement for focus, immune support, or stress management married to ultra-clean, organic, fair-trade, and 3rd party-tested, premium coffee.

4. Skip the jitters: There is an incredible synergy that happens when you add adaptogens like functional mushrooms to coffee. These functional ingredients help your body adapt to stressors, including caffeine. Caffeine stimulates and taxes your body which gives you a quick jolt of energy but is later followed by a crash and jitters. Adaptogens are tonifying and balancing to your system. As such, when they are combined with coffee, there is no depletion stage (think of this like refilling your tank as it's being taxed!), aka no crash or jitters.

5. Effective, functional benefits: Each cup of coffee contains effective doses of functional ingredients like adaptogens, functional mushrooms, probiotics and vitamins. Need support with immunity, stress, brain function, or performance? We’ve got it covered. Instead of reaching for a regular cup of coffee in hopes that it will get you where you need to go, we’ve honed in on the benefits of coffee so you can tailor your day and needs to the benefits you're looking for. Busy day at the office ahead? Our Think Coffee is the perfect solution. Have to run around and get a bunch of errands done? Perform Coffee will give you the extra energy you need to power through even the busiest days. Love coffee but extra prone to the negative side effects that so often cup with it (crash and jitters, anyone?), try our Balance Half-Caf Coffee or even our Decaf. No matter what your day has in store, let your coffee work as hard as you do.