"I was on FIRE for the entire day I got more done that day than three or four days prior to that.”
I’m Tero, originally from Finland, and we Finns love coffee. So much so, that we pretty much drink more coffee than any other nation in the world. So hear me out when I say we know how the negative effects of coffee can play on our body...
The idea of Mushroom coffee came to me when I discovered chaga mushroom (which surprisingly tastes like coffee!) growing in Finland. After researching more about chaga, I found out that my ancestors have used it as a coffee substitute during World War 2. It is often true that our grandparents understood health better than we did.
Later in my life while living around the globe - it hit me! Just like in Finland, these functional mushrooms have played a vital role in oriental cultures. There is also a large pool of studies on how they have been used to support cognition and several other body functions. So knowing this, I wondered why people were still getting a lift with regular coffee, energy drinks or even amphetamines. That’s why we created Mushroom Coffee.
Oh, and the best part is, that it does not taste like mushrooms.