5 Secrets the Skincare Industry Isn't Telling You

Have you checked what’s in your skincare products lately? Can you recognize all the ingredient names? Or are you like me, and have no clue what some of these crazy ingredients are?

When you Google the ingredients even in these “green beauty” products, you’ll find it’s mostly fillers, plastics, and a teeny tiny amount of active ingredients.

Purchased with profit margins at 95% just for a brand name[*].

Heck, there’s no one even testing cosmetics for safety. And even though the EU has 1328 chemicals banned from use in cosmetics[*], the FDA only restricts 10[*].

Happy days, mate! ;)

All conventional brands, and even most “natural” brands of skincare (moisturizer to masks to mascara) are guilty of:

  1. Fillers for the majority of the product
  2. Sneaking plastic, yes real plastic, in
  3. Ridiculously high margins
  4. Not even listing out all ingredients
  5. No proof of efficacy

Yes, just like in food, with skincare the words “natural” or “all natural” have absolutely no definition or meaning.

Next time, check the ingredient list for:

  1. Organic ingredients
  2. Real food ingredients
  3. No plastic
  4. No fragrances or perfumes

*Prioritize moisturizers, toners, masks

Four Sigmatic Edible Skincare

  • 1. Certified organic ingredients

  • If something is certified organic you know it’s one step closer to its original state. Look for the USDA organic seal and individually listed organic ingredients.

    2. Real food ingredients

    Search out real whole foods that have functional benefits for the skin. Like:

    • Coconut oil
    • Avocado oil
    • Olive oil
    • Seaweeds
    • Activated charcoal
    • Spices (like cinnamon)
    • Fruits with antioxidant properties
    • Superfoods (especially functional mushrooms and adaptogens)

    And I’m not talking way at the bottom of the ingredients list. Or some derivative of these real foods (hello, almost every product with “aloe vera” in it)

    Ever notice the “best” and most “natural” skincare products will feature ingredients like kale, tremella, reishi, and adaptogens in the product name and on their website? But then when you click to expand the full ingredient list you see they’re way after plastics and fillers? Sneaky and not very honest.

  • 3. No plastic ingredients

  • While we’re still finding out the consequences of so much plastic in our environment and on our skin, we can all agree that:

    “studies have suggested that the ubiquitous presence of phthalates may be causing health impacts in the wider human population[*]."

    Not only are those plastics not doing you any good, but when you wash them off, they make their way through the water system and are killing off marine life[*].

    Avoid anything with:

    • Parabens
    • Silicones
    • Phthalates
    • Microbeads
    • Pretty much any word that starts with “poly” (source)

    4. No fragrances or perfumes

    I’m all about smelling good, but that “fragrance” in your product could be one of hundreds of chemicals. It’s not a plant extract or essential oil, that’s for sure.

    *Prioritize moisturizers, toners, masks

    The average person applies 10 different skincare products every day. And if they can’t all avoid plastics or fragrances, prioritize the ones that stay on (and in) your skin for extended periods of time. That’s:

    • Masks/scrubs
    • Toners
    • Serums
    • Sunscreens
    • Moisturizers

    Remember that glowing skin is about more than just what you put ON your skin. Feed your skin from the inside out with antioxidants, nutrient dense whole foods and plenty of water every day.

    While the push towards more “green” and “natural” beauty and skincare products is a good first step, I want to take this all the way. To me, there’s no halfway pure.

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    If you can’t eat it, I’m not going to put it on my skin or in my skincare.

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